Laurent Favre

Senior Content & Digital Marketing Strategist

Monthey, CH.

About

Highly accomplished Senior Content Manager and Tech Journalist with over two decades of experience driving digital content strategy and execution. Specializing in SEO, SEA, social media, and AI/no-code automation, I deliver measurable results and strong ROI by expertly leading complex digital projects from concept to successful implementation.

Work

Self-Employed

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Communication & Digital Strategy Consultant

Monthey, Valais, Switzerland

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Summary

Led comprehensive digital communication and strategy projects for diverse clients, driving measurable results across web, content, and advertising initiatives.

Highlights

Orchestrated daily production of reactive print and web multimedia content, reaching an audience of 500,000+ readers and 1,000,000 Daily Active Users (DAUs).

Directed mobile-friendly web projects, optimizing SEO and UX to significantly boost organic traffic and user engagement for clients.

Launched and managed Meta Ads and Google Ads campaigns, consistently achieving Cost-Per-Click (CPC) below 0.50 CHF, optimizing ad spend efficiency and maximizing ROI.

Developed and produced diverse multimedia content, including text, photography, drone footage, documentaries, and short-form video for platforms like TikTok, Instagram, and YouTube, expanding digital reach and engagement.

Ensured client projects adhered to RGPD/LPD compliance standards, mitigating legal risks and fostering data privacy trust.

Delivered technology innovation training at institutions (e.g., Ecole Ipac-Design, Swiss UMEF), empowering professionals with advanced digital skills.

Authored and managed a quarterly client review for Genedis, distributing 40,000+ copies to strengthen client relationships and market presence.

20 Minutes

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Generalist & Technology Journalist

Lausanne, Vaud, Switzerland

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Summary

Managed editorial lines and daily content for the tech section, covering hard/soft news and international events for print and web platforms.

Highlights

Managed the daily editorial line and content production for the technology section across print and web platforms, ensuring timely and relevant coverage.

Cultivated and managed online communities on X (formerly Twitter), achieving consistent engagement growth through strategic content and interaction.

Provided rapid coverage of breaking hard and soft news, delivering timely notifications to a broad audience.

Translated and adapted content from English and German, expanding reach and relevance for diverse audiences.

Produced reactive video and article reports from international tech exhibitions (e.g., IFA, MWC), capturing key trends and innovations.

Le Nouvelliste

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Junior Journalist & Local PR Officer

Sion, Valais, Switzerland

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Summary

Covered daily local news, crafting engaging articles and photographs for regional distribution.

Highlights

Reported daily on local news, producing informative articles and photographs that captured community events and stories.

Education

INA Paris

Paris, Île-de-France, France
Certification Voice-Over and Documentary Production Grade:

University of Fribourg

Fribourg, Fribourg, Switzerland
Half-Bachelor's Degree (Demi-licence) Law Grade:

SAWI

, , Switzerland
Certification Corporate Communication Grade:

Journalisme RP

Lausanne, Vaud, Switzerland
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Diploma Public Relations Journalism Grade:

Languages

French

English

German

Certificates

Google Digital Marketing & E-commerce

Google

Generative AI

Coursera

AI & Automation Continuous Learning

Coursera, Udemy, OpenClassrooms

Skills

Digital Project Management

Content Strategy, Web Project Management, Agile Methodologies, Project Lifecycle Management.

Content Creation & Multimedia Production

Copywriting, Text Content, Photography, Drone Videography, Documentary Production, Short-Form Video (TikTok, Reels, YouTube), Voice-Over, Adobe Creative Suite (Photoshop, Illustrator), DaVinci Resolve, Canva.

Digital Marketing & Analytics

SEO, SEA, Google Ads, Meta Ads, Google Analytics, Campaign Management, Social Media Marketing, Email Marketing, Newsletters.

AI & Automation

AI Automation, No-Code Development, Zapier, Make, ChatGPT.

Web Development & UX

WordPress, UX Optimization, Mobile-Friendly Design.

Compliance & Regulations

RGPD Compliance, LPD Compliance, Data Privacy.

Journalism & Reporting

Tech Journalism, Editorial Management, News Coverage, International Reporting, Community Management.

Training & Development

Technology Innovation Training, Digital Literacy.